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April 29, 2008

First day at Interop

After last year's slower than expected Interop show, my expectations were low for this year's showing in Las Vegas, especially with a slowing economy putting the crimp on travel budgets.

The first day has proven me wrong! Riverbed's 30' x 30' booth was packed throughout the day with IT folks interested in learning more about Riverbed and Wide-area Data Services.  The latest lead count for the first day is more than double what we had during the whole 3-day show last year!

So what was the draw?

Interop_2008_josh_preso_4 Josh presents to a standing only room

It was the live demo!  While other vendors focused on marketing-centric presentations, we decided to give a short presentation combined with a live demo of our groundbreaking Steelhead Mobile software and Steelhead appliance.  The presentation and demo lasted for about 10 minutes and we did it continuously with little breaks in between.  I believe show attendees really appreciated the live, real-world demo.

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