First day at Interop
After last year's slower than expected Interop show, my expectations were low for this year's showing in Las Vegas, especially with a slowing economy putting the crimp on travel budgets.
The first day has proven me wrong! Riverbed's 30' x 30' booth was packed throughout the day with IT folks interested in learning more about Riverbed and Wide-area Data Services. The latest lead count for the first day is more than double what we had during the whole 3-day show last year!
So what was the draw?
It was the live demo! While other vendors focused on marketing-centric presentations, we decided to give a short presentation combined with a live demo of our groundbreaking Steelhead Mobile software and Steelhead appliance. The presentation and demo lasted for about 10 minutes and we did it continuously with little breaks in between. I believe show attendees really appreciated the live, real-world demo.

Comments