At the risk of mixing metaphors with the title of this blog post, Cisco continues to prove that the bigger they are, the harder they fall.
Cisco had been doing poorly in this market - they have been steadily losing share for the last few years. But, given it's a multi-billion dollar market, a small piece of the pie is still worth a reasonable amount, and ADCs have become essential network infrastructure. So what's the real story here?
Here's what Cisco had to say to CRN Magazine:
In a statement e-mailed to CRN, a spokesperson for Cisco said: "Cisco routinely reviews its business to determine where it needs to align investment based on growth opportunities. In assessing the data center market, which is undergoing a fundamental transformation within virtualization, cloud, and new service delivery models, Cisco has decided it will not develop further generations of its ACE load-balancing products."
The reasoning is what's so interesting (and relevant) to me. It's not just a slide in share that makes ACE less relevant - it's really the shift to a software-defined data center in one form or another that has made Cisco cry mercy. The ACE product line is simply not relevant to today's data centers.
Enter Riverbed Stingray. With our transition from Zeus to Stingray, we stated that software-based application delivery controllers (ADCs) were the right solution for modern data centers. That's due to the shift towards software and virtualized data center architectures. And, because of the tight integration of applications with ADCs it only makes sense to consume ADCs in the same dynamic, flexible way that applications are created - as software.
Stingray now has thousands of customers running in public and private clouds around the world. As customers transition off Cisco ACE, we expect thousands will move to software-based application delivery controller infrastructure.
To make it easier for customers, Riverbed is simplifying the transition from Cisco ACE to Stingray. Riverbed provides advanced design and implementation services to ensure that you can meet and exceed the capabilities of your ACE deployment. We also provide a tradeout program with financial incentives that provide a TCO advantage compared to ACE or other ADCs on the market. Finally, we'll provide free developer licenses to anyone in your organization who wants them.
If you're ready to take a look at Stingray, contact us here.
If you really want to see the power of software, just download Stingray now and try it out. You can download an evaluation (reg required) or a developer license (no reg required). ADCs deployed in minutes instead of weeks. Now that's an Ace up your sleeve.